Vera Bradley picks Cramer-Krasselt as agency partner

CHICAGO: Handbag and accessory designer Vera Bradley has named Cramer-Krasselt its PR and advertising agency partner.

CHICAGO: Handbag and accessory designer Vera Bradley has named Cramer-Krasselt its PR and advertising agency partner.

C-K will handle digital and social media efforts, traditional media relations, media buying and planning, advertising, and brand strategy for Vera Bradley, helping the brand with its future growth plans into new product sectors.

The firm will also work with the brand's marketing partners, including Britton Marketing & Design Group, DVG, Rated I Creative, Hennegan, and A Squared Group.

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