Zenia Mucha: Power List 2012

Zenia Mucha champions communications for one of the most beloved brands in the world, as well as its divisions, including ABC, ESPN, and Marvel.

EVP and CCO, The Walt Disney Company 
Zenia Mucha champions communications for one of the most beloved brands in the world, as well as its divisions, including ABC, ESPN, and Marvel. Mucha's message extends far and wide to 150,000 employees and millions of fans, from the announcement of Disney's $6 million investment to support forest carbon projects in California to the company's new partnerships to advance the animation industry in China.

Mucha joined the company in 2001 as SVP of communications for the ABC Broadcast Group and Television Network and a year later made the leap to Disney. To create a more collaborative communications team, she created a dual-reporting system – communications staff report to Mucha, as well as respective business heads.

Her skills as a communicator are well documented, but when speaking about Mucha, colleagues more often point to her dedication and honesty as her best attributes.

"It is her passion and tenacity that set her apart. She is a person of great integrity," Bob Iger, Disney chairman and CEO told PRWeek. "I particularly appreciate her instincts and candor. She also brings an energy and a commitment to her job every day."

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