Ray Kotcher: Power List 2012

Approaching his 30-year anniversary with the firm, chairman Ray Kotcher has worked to position Ketchum as one of the largest PR agencies in the world.

Chairman, Ketchum 
Approaching his 30-year anniversary with the firm, chairman Ray Kotcher has worked to position Ketchum as one of the largest PR agencies in the world. By the end of 2011, the Omnicom agency posted a global headcount of 2,500 with more than $400 million in global revenue. The firm, which already has offices and affiliates in more than 73 countries, continues to expand, particularly in Russia, China, and India.

In July 2012, Ketchum promoted president Rob Flaherty to CEO, still reporting to Kotcher who assumed the role of chairman.

With Kotcher at the helm, Ketchum drove nearly 600 business wins in 2011, such as Gillette, Sanofi-Aventis, and Weight Watchers, while retaining clients including Hyundai, Mattel, and IBM.

Earlier this year, Ketchum claimed PRWeek Awards for Agency of the Year and Large Agency of the Year, two of the highest honors in the field. "It is a validation, not only of our ability to break through in the work we do for our clients, but to break through as an agency," said Kotcher, who joined the firm in 1983 as VP and was named CEO in 2000. Active participation at the Arthur W. Page Society and recent service at the Council of Public Relations Firms have also established Kotcher's position as a thought leader within the industry.

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