Ray Day: Power List 2012

The auto industry has seen a dramatic recovery in the last year, and Ray Day has been at the forefront of finessing communications for Ford, helping to elevate the corporation's reputation and brand among consumers, stakeholders, and the press.

VP, communications, Ford Motor Company
The auto industry has seen a dramatic recovery in the last year, and Ray Day has been at the forefront of finessing communications for Ford, helping to elevate the corporation's reputation and brand among consumers, stakeholders, and the press.

Day, a PRWeek Awards finalist for PR Professional of the Year, has served as VP of communications at Ford since November 2007, but has been at the company since 1989. He's been through the automaker's ups and downs in the last few years, helping Ford gain positive coverage after it reported a loss of $5.8 billion in the first quarter of 2007 and reorganizing the marketing department to make communications its own operation. Ford has been busy in the last year, launching a number of PR and social media campaigns. In August 2011, the company created a Facebook campaign to promote the fuel efficiency of its F-150 EcoBoost truck.

In November, Ford partnered with social gaming platform Zynga to target tech-savvy, young audiences for the debut of the 2013 Ford Escape. When he's not leading global internal and external communications at Ford, Day serves as a board member at both the Automotive Hall of Fame and Detroit Public Television.

Back to Power List 2012

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.