Peter Thonis: Power List 2012

Peter Thonis spearheads communication at Verizon, a business that facilitates communications for 128 million customers.

CCO, Verizon
Peter Thonis spearheads communication at Verizon, a business that facilitates communications for 128 million customers.

In the last year, the CCO has successfully finessed communications around a number of initiatives and events, including a strike by 45,000 workers, the about-face on a $2 customer fee that resulted in negative backlash, and the joint venture with Redbox for a streaming video service. Thonis and his team of 200 also handle consumer communications across all Verizon's brands, including FiOs and the wireless business, and stream content to consumers via blogs, podcasts, videos, Facebook, and Twitter in multiple languages. Providing more geographic-targeted communications to employees and customers has been a priority.

Before joining Verizon, Thonis held leadership positions at big names in the tech sector including BBN, the company credited with sending the first email and developing the ARPANET, the beginning of today's Internet. Prior to that, he spent 14 years at IBM.

His passion for communications is as strong today as it was at the start of his career. "I believe in having a job you love," he asserts. "And I don't mean like, I mean love."

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