Publicis, the French-based parent company of Olivier Fleurot's MSLGroup, has been on a serious acquisition trail. It seemingly buys a new agency every other week to try and fulfill CEO Maurice Levy's objective of increasing the percentage of the network's business that is digital, which now amounts to 30% of all activity.
Some of these agencies found a home at MSLGroup and this helped propel Fleurot's PR empire into what he claims is now the fourth-largest in the world, after Edelman, Weber Shandwick, and Fleishman-Hillard. Talk of him taking over from fellow Frenchman Levy when the charismatic Publicis CEO retires may have waned, but Fleurot still finds himself leading a single-brand global PR giant that is achieving 20% organic growth in Asia and just under half that worldwide – though a slightly lower 6% in the US.
An ambitious Fleurot plans to see further growth in Asia and Latin America, as well as developing nascent markets such as Africa, and other CIVETS countries: Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa. He has a big toy box to play with – and it's one that could appeal to clients looking for a one-stop global solution to their communications and social media requirements.