Joseph Evangelisti: Power List 2012

It's banking's biggest crisis since the 2008 global meltdown, but Joseph Evangelisti has helped JPMorgan weather the storm thus far by being up front and transparent with both the media and public about the loss.

Global corporate communications director, JPMorgan Chase
Communications heads of Wall Street banks are no doubt well compensated, but few would argue Evangelisti hasn't been earning every penny of his salary in recent months after JPMorgan Chase admitted in early May that it lost a staggering $2 billion, and possibly much more, when a hedging strategy went horribly wrong.

It's banking's biggest crisis since the 2008 global meltdown, but Evangelisti has helped JPMorgan weather the storm thus far by being up front and transparent with both the media and public about the loss. CEO Jamie Dimon, a vocal critic of some proposed Wall Street reforms, quickly made the rounds at top-tier media outlets, including NBC's Meet the Press, to take responsibility and provide as much detail on the complex money-losing transaction as he could, while also stressing the company's overall health.

"The message is, ‘We made a mistake; we were sloppy,'" Evangelisti told PRWeek recently. "We're sorry and are working to make sure it doesn't happen again. We're a very strong company and we'll be OK." Evangelisti's straight-shooting style, as well as his close relationship with Dimon, will come in handy over the rest of the year as he continues to deal with the fallout from the loss.

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