Donna Imperato: Power List 2012

Donna Imperato first made the Power List in 2008 when she successfully led Cohn & Wolfe through a merger with sister WPP Group agency GCI Group.

CEO, Cohn & Wolfe
Donna Imperato first made the Power List in 2008 when she successfully led Cohn & Wolfe through a merger with sister WPP Group agency GCI Group.

Through Imperato's oversight during the subsequent evaluation and reshuffling of talent, C&W emerged with a more global and dynamic know-how.

Imperato's ambition for her agency did not stop there. C&W again expanded its reach in November 2011 with the purchase of top Asian PR firm ImpactAsia. By merging the two agencies' Beijing and Shanghai locations, C&W tripled its presence in China. C&W went even further just weeks later, this time into Southeast Asia, by obtaining Singapore-based digital shop XPR.

These acquisitions brought clients such as Rolls-Royce, Guinness,  Groupon, BMW Asia, and Dell into C&W's top client roster, contributing to the agency's 8.4% overall growth in 2011, which led to the firm being called out more than once in WPP's financial statements. Imperato has turned the agency into a PR powerhouse and attributes her personal success to toughness, a quality manifested in C&W's aggressive go-getter attitude and its willingness to take risks.

Back to Power List 2012

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.