Dave Senay is one of only three PR agency CEOs who can claim global revenue of about $500 million for his firm. Expect the ambitious Senay to drive Fleishman hard toward becoming the first $1 billion PR agency. Senay boosted the number of Fleishman's million-dollar clients to 84 in 2011, and he aims to top 100 in the next 36 months. He told PRWeek earlier this year that 2011 was "the best year in the history of the company – in terms of revenue and profit, margins, and new business." He added another unique milestone to his résumé last year: jury president for public relations at the Cannes Festival of Creativity.
Senay will take an industry thought-leadership position on ethics in 2012, after having worked with the Josephson Institute to plan an ethics code of practice for the industry. He has also made integrating his firm's communications services with other marketing disciplines a priority. As the chief executive of one of PR's "big three," Senay is in a unique position to shape the industry going forward. In large part, his legacy will be defined by how the Omnicom Group firm measures up to rivals Edelman, Weber Shandwick, and the other industry standard bearers.