Chris Graves: Power List 2012

Chris Graves, a former TV business news executive, has spent much of the past year leading Ogilvy PR well beyond its traditional media relations and communications role.

Global CEO, Ogilvy Public Relations
Chris Graves, a former TV business news executive, has spent much of the past year leading Ogilvy PR well beyond its traditional media relations and communications role.

With the launch of Social@Ogilvy a few months back, he took the agency's expertise in social media through its 360° Digital Influence practice and worked with parent company Ogilvy & Mather to broaden social's scope across a vast array of disciplines, including advertising, direct marketing, SEO, and CRM.

"The idea is that everything goes social," Graves explained to PRWeek in a recent interview. "The big win for us is when our clients and partners see social as business strategy and not just communications strategy."

Graves has only been in PR since 2005, when he became president and CEO of Ogilvy's Asia-Pacific region, but his leadership and management skills made him a natural choice to succeed Marcia Silverman as head of worldwide operations in 2010. Since then, Ogilvy PR has posted strong gains, including double-digit growth last year in US and global business. Graves continues to look for opportunities to attract new business in India and China.

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