A year after being promoted to SVP of corporate relations at McDonald's, Bridget Coffing is still steering the fast-food giant in the right direction. Coffing, who has been at the company for 26 years, handles all corporate communications issues, including PR, marcomms, media relations, CSR, internal communications, and government relations.
Even before joining McDonald's, Coffing sank her teeth into the food and beverage industry, working at GolinHarris in the food and consumer marketing practice. Over the last year, McDonald's has been busy with its Olympic sponsorship and nutrition efforts, holding live webcasts for both issues in July 2011.
As part of its goal to appeal to health-conscious consumers, McDonald's launched new nutritional guidelines last September, as well as a mobile app that provides calorie and fat content for its food products. By 2015, McDonald's plans to reduce sodium levels in its products by 15%, and by 2020, plans on decreasing portion sizes and the amount of added sugars, saturated fats, and calories in its food.
Coffing has earned various awards, such as the McDonald's President's Award and the Team and Circle of Excellence Awards.