Bill Margaritis is in charge of PR at a shipping company that has 255,500 employees, 688 planes, and more than 900,000 vehicles that operate in 220 countries and regions. With so many company representatives out in the field, it might be easy to imagine communications going awry, such as in December 2011 when an online video of a FedEx delivery man tossing a computer screen over a fence went viral. Still, Margaritis has helped build a strong corporate reputation that even a rogue deliveryman couldn't do much to shake. Following that incident, FedEx released a video of its own, in which the head of express delivery operations apologized to customers.
Margaritis' team has helped mobilize FedEx employees as ambassadors, empowering them to tell the company's story through video and social media. That tactic seems to have paid off, as FedEx consistently tops annual rankings of the best places to work.
The corporation also came in sixth among Fortune's annual "World's Most Admired Companies" this year; it has appeared in the list's top 20 since 2001. It has also expanded its footprint in Europe, opening greater opportunity for Margaritis to spread the company's message of authenticity globally.