Barry Caldwell: Power List 2012

Barry Caldwell spends more time talking trash than most people. It's his job.

SVP, government affairs and corporate communications, Waste Management
Barry Caldwell spends more time talking trash than most people. It's his job. At a time when environmental awareness and CSR are at an all-time high, Caldwell shepherds communications around high-minded technical processes to daily garbage collection for Waste Management, the top-ranked waste management company on the Fortune 500 list at 203 with $13.4 billion in revenue.

Caldwell is spreading the word to customers, policymakers, and Waste Management associates about the cutting-edge processes that create high-octane fuel or industrial chemicals out of what people throw away and at the same time educating and promoting the basics of curbside pickup.

Caldwell builds relationships with Waste Management's partners, such as energy corporation Valero and tech company Terrabon to develop an asset-fermentation process to make organic material into high-octane fuel. He is focused on three objectives: knowing customers more and how to service them better; extracting more value from the materials handled; and innovating and optimizing the business from a communications and public affairs standpoint.

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