Adele Ambrose and her team at Merck spent much of 2011 orchestrating communications surrounding the $41 billion merger between the company and Schering-Plough. The merger meant Merck had to reshape and reposition the organization and make sure the right amount of resources were aligned with growth opportunities, such as emerging markets and internal communications, Ambrose told PRWeek at the time of the merger.
This year, the head of communications has been spearheading innovative campaigns around some of Merck's most iconic brands.
The most notable example has been the "Little Miss Coppertone" contest, which has drawn significant media attention from publications such as The New York Times. The company is turning to social media sites to find the new face for the 60-year-old character and reinvigorate interest in the Coppertone brand.
It's been four years since Ambrose left her post as EVP of PR and IR communications of AT&T Wireless Services, a company where she spent 20 years. At AT&T, Ambrose skillfully steered communications through a number of high-profile issues, including massive personnel cuts and a company restructuring.