Revive rebrands to emphasize wellness growth

NASHVILLE, TN: Revive has rebranded as ReviveHealth to emphasize its focus on healthcare-related services. The firm has also named Kristi Gooden VP.

NASHVILLE, TN: Revive has rebranded as ReviveHealth to emphasize its focus on healthcare-related services. The firm has also named Kristi Gooden VP.

Brandon Edwards, founder and president, renamed the firm ReviveHealth to stress its focus on health services, health technology, and healthy living. The agency has grown and integrated its three practice areas, which Edwards said reflects the industry's evolution from focusing just on the sick to coordinated care and wellness.

The firm has launched a new website and logo, as well as a series of videos that emphasize its culture and values.

Revive raked in $4.6 million in revenue last year, a 23% increase compared with 2010. Headcount was up 38% last year, compared with 2010, mainly due to work for new clients.

Meanwhile, Edwards said the firm hired Gooden in part for her mix of agency and client-side experience.

“She is one of the rare people who has a deep domain expertise in the areas that are of value to our clients,” he said.

Gooden's most recent post was PR & media relations director at Saint Thomas Health Services in Nashville, TN. She has also worked at KVBPR and Vanderbilt University's athletics department.

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