NEW YORK: Hilton Hotels & Resorts has redesigned its media site, the Hilton Global Media Center, to make it more mobile-friendly and accessible for journalists around the world.
Hilton has added an interactive world map of its hotels, restructured navigation menus, better social media integration, a history timeline and photo galleries, and translations into more than 50 languages using Google Translate. The company also redesigned its mobile version to make it easier to use for traveling journalists.
“The site has become the No. 1 place to tell our story with the media,” says John Forrest Ales, senior director of global brand public relations at Hilton. “We want that to be a great first impression and as resourceful as possible.”
Hilton has been planning the redesign since January, and the company surveyed members of the media for feedback. Its agency partners, including Murphy O'Brien Public Relations, Mitchell Communications Group, Covalent Logic, and Golley Slater in London, assisted Hilton's internal communications and web teams with the project.
To promote the site, Hilton reached out to traditional media and sent personalized emails to its global media list.
The company originally launched the media center about two years ago, and it has translated the site's content into 113 languages. It has been accessed in 194 countries, with 112,771 unique visitors and 301,898 page views in the past six months. Hilton also has a fully-dedicated Chinese portion of the site that it launched with the help of Ketchum, its agency partner in China.