California moves forward on diesel regulation effort

SACRAMENTO, CA: California's Air Resources Board has nominated Ross-Campbell Inc. to conduct a campaign explaining state regulations to both in-state and national audiences, according to an intent-to-award notice.

SACRAMENTO, CA: California's Air Resources Board has nominated Ross-Campbell Inc. to conduct a campaign explaining state regulations to both in-state and national audiences, according to an intent-to-award notice.

The contract still must go through several processing steps before it is finalized, said Stanley Young, director of communications at the Air Resources Board. He declined to comment further on the selection.

The $1.6 million, two-year contract would require Ross-Campbell to implement a strategic media and information effort for members of the public most affected by diesel regulations. The messaging will include specific requirements, compliance deadlines, and funding opportunities to help diesel vehicle owners comply with the regulations.

The goal of the regulations is to reduce emissions from diesel vehicles and achieve health benefits. The winning firm will be required to find and research target audiences, both within California and nationally, because out-of-state diesel owners need to comply with the mandates inside state borders, according to the RFP. The diesel engine and greenhouse gas laws affect about 200,000 California-based fleets and 100,000 out-of-state fleets, mostly made up of trucks and buses.

“Many of these businesses do not have environmental consultants on staff and do not understand air-pollution issues and available compliance options [because they] have language barriers or are under fiscal constraints,” the state agency explained in the RFP. “As a result of the need for increased awareness and outreach to stakeholders, [Air Resources Board] staff is developing a compliance assistance and outreach plan.”

Ted Ross, president at Ross-Campbell, declined to comment on the contract until the award is finalized.

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