Rec Boat Holdings picks Padilla as AOR

CADILLAC, MI: Rec Boat Holdings, the maker of the Four Winns, Glastron, and Wellcraft boats, has selected Padilla Speer Beardsley as AOR.

CADILLAC, MI: Rec Boat Holdings, the maker of the Four Winns, Glastron, and Wellcraft boats, has selected Padilla Speer Beardsley as AOR.

The Minneapolis-based firm will develop a comprehensive marketing communications initiative to boost lead generation, drive sales, and increase loyalty for the three brands. The firm will provide advertising, PR, and digital and social media, and create point-of-sale displays for its dealer networks.

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