Hunt joins AOL as comms, marketing chief

NEW YORK: Former Thomson Reuters communications leader Jolie Hunt has joined AOL as chief marketing and communications officer, a newly created role at the company.

NEW YORK: Former Thomson Reuters communications leader Jolie Hunt has joined AOL as chief marketing and communications officer, a newly created role at the company.

Hunt is overseeing AOL's global communications strategy, including internal and external relations, social media, CSR, cause initiatives, and corporate events. On the marketing side, she is managing global brand development, partnerships, and consumer marketing.

Hunt is based in New York and reports to AOL chairman and CEO Tim Armstrong. She began work at the company on Monday.

"The whole thing appealed to me - leadership, company, this moment in time they're in. It's one of the world's most iconic brands," Hunt said. "I'm quite keen to be part of the transformation as they look to put a bigger emphasis on their family of brands and focus more on growth."

Previously, Hunt was SVP and global head of brand and PR at Thomson Reuters, where she oversaw brand, advertising, and digital and social media for its news and financial services businesses. She left the company following the January 1 implementation of the media and professional services company's planned reorganization into five business units, as well as the installation of CEO James Smith.

Thomson Reuters lost a number of executives last year, including Hunt's one-time boss Devin Wenig, as it streamlined its markets division.

Hunt joined Thomson Reuters from IBM in 2008, charged with overseeing global PR and communications at the newly combined Reuters and Thomson Financial businesses. Hunt later took on responsibility for branding, as well. She has also worked as director of PR for the Financial Times.

Hunt won an honorable mention for PR Professional of the Year at the 2012 PRWeek Awards in March.

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