Kwittken & Company: Agency Business Report 2012

Kwittken jumped into 2012 after finishing its best year yet, which included making its first global footprint by acquiring London-based Epoch PR last October.

Principal: Aaron Kwittken, CEO
Ownership
: MDC
Offices
: New York, London
Revenue
: Global: $6 million; US: $5 million
Headcount
: 51 (35 in NY and 16 in London)

Kwittken jumped into 2012 after finishing its best year yet, which included making its first global footprint by acquiring London-based Epoch PR last October, says CEO Aaron Kwittken. The agency now shares seven clients across its New York and London offices, and while global expansion is still on Kwittken's radar, hiring key executives to bolster its practices is a bigger focus for the agency at the moment. 

“We're more interested in acquiring talent this year into 2013,” explains Kwittken, “and for 2014 and beyond, we'll probably look at more international expansion, and most likely somewhere in Asia, either Hong Kong or Singapore.”

Client wins in 2011 included Sharp, Online Publishers Association, Intra-links, Armani, HomeGoods, Stryker Neurovascular, Reader's Digest, Pearson, and BMW. Kwittken also amped up its financial work, bringing on American Express last year and financial technology company CoreOne Technologies in 2012. The firm also stepped into the banking space for the first time, winning Hudson Valley Bank and Astoria Federal Savings.

Other account wins in 2012 include enterprise social network NationalField, medical devices and services company DJO Global, Applied Predictive Technologies in the US and UK, and Amadeus in Europe and the US. Kwittken says the agency lost none of its accounts in 2011 or so far in 2012.

With the new client work in the US and overseas, Kwittken says he expects the firm to be up 20% in revenue by the end of the year, and he predicts 2012 global revenue to be $8 million.

Corporate communications, especially in the financial services, technology, and education sectors, has seen very successful in the last 18 months, but the lifestyle marketing practice has seen little growth, says Kwittken. He adds that he hopes to make a “very senior hire” in that area in 2013.

For the rest of 2012, Kwittken says he wants to focus on fully integrating the agency's social and content offering into its PR practice.

“We want it to be part of our DNA, not a separate practice,” he says.

Another key area for Kwittken going forward is adding more integrated work with partner agency KBS+P. Last year, Kwittken worked with the advertising agency on campaigns for HomeGoods and BMW, and right now, the firm is helping with another project for HomeGoods and an initiative for AOL's Patch news site.

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