Mayer appointment a reboot for Yahoo?

Tech industry observers are calling the appointment of top Google executive Marissa Mayer as Yahoo's new CEO a chance for a restart at the struggling Internet company.

Tech industry observers are calling the appointment of top Google executive Marissa Mayer as Yahoo's new CEO a chance for a restart at the struggling Internet company.

Mayer had worked at Google since its early years, serving as the company's 20th employee and first female engineer. Mayer oversaw the development of some of Google's best known products, such as Google Maps and Street View, and she was heavily involved with streamlining the user experience and creating the search engine's sleek, clean design.

The news is definitely a positive for Yahoo following a tumultuous leadership shake-up at the company in May after a resume scandal involving former chief executive Scott Thompson. Mayer is Yahoo's fifth CEO in as many years, taking over for interim chief executive Ross Levinsohn.

Mayer's appointment received supportive responses from Silicon Valley but a more tepid reaction from Wall Street. After an initial boost, Yahoo stocks subsequently declined Tuesday afternoon. Some consumers are also demanding Mayer revive Yahoo-owned Flickr, the photo-sharing site that has fallen behind upstarts such as Instagram.  

Mayer also revealed that she is expecting her first child, making her the first pregnant CEO of a Fortune 500 company.

“My focus at Google has been to deliver great end-user experiences, to delight and inspire our end users," said Mayer in The New York Times. “That is what I plan to do at Yahoo, give the end-user something valuable and delightful that makes them want to come to Yahoo every day.”

Hopefully, she proves to be a leader both the corporation and users can rally around.

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