Food brands must learn the joy of conversation

Whether you are part of the table-to-farm trend or the farm-to-table movement, the food we serve our friends and family now has its own story.

Whether you are part of the table-to-farm trend or the farm-to-table movement, the food we serve our friends and family now has its own story.

With the rise of the Food Network and numerous cooking shows, food has been elevated to entertainment. You don't just make dinner anymore; you serve grandma's fried chicken based on a family recipe or a Spaghetti Carbonara with the “secret ingredient” of pancetta that you can only find at the Italian market across town. Or maybe you serve a Boeuf Bourguignon based on the recipe of the grand madame of cooking, Julia Child, as proof that you have mastered the art of cooking.

In kitchens across America, we are becoming part of a movement that realizes there is more to preparing a meal than to be a cook. A great meal needs a storyteller.

We now also seem to crave the opportunity to share stories about our food with family and friends. Beyond food being part of the dinner conversation, we feel a good meal deserves to be shared with others even if they weren't part of the original group at the table. A big part of a preparing a meal today is chronicling its creation and presentation. As we whisk, stir, or chop, we snap step-by-step photos.  We select the perfect bowl to set off the colors and texture and add a caption with our recipe or tips for how to present the dish with appeal.  

What is so exciting is that once you post, the “likes” start racking up, and your photos are “repinned,” you know your meal is being talked about in kitchens around the country.

Conversations about our food are spreading further from our dining room table, as social media allows us to not only share with close friends and family but also to reach new people. As someone who has always felt that cooking the meal was as fun as eating it, I now believe talking about it with others is just as much fun. 

Truly, the joy of eating is now the joy of eating and talking.

Brenda Lynch is a senior partner and founding member of the Finn Partners Foodinistas. She is based in the company's Los Angeles office.

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