National Eye Institute seeks communications support

WASHINGTON: The National Eye Institute is seeking several firms to provide technical and logistical support for its media relations and communications programs, as well as its national eye health education effort.

WASHINGTON: The National Eye Institute is seeking several firms to provide technical and logistical support for its media relations and communications programs, as well as its national eye health education effort.

The first of three solicitations released by the National Eye Institute in recent weeks seeks a firm that can develop media strategies for disseminating clinical trial and research results.

The work will also likely include providing comprehensive media training for spokespersons for the organization, which is a division of the National Institutes of Health. The winning firm will also identify potential intermediaries and develop strategies to engage them in NEI activities, according to the RFP.

Responses to the RFP are due July 24. The four-year contract has an option for an additional four years.

A second RFP that has the same deadline and contract options as the first asks for a firm that can provide logistical and technical support for the “Healthy Vision” program. The initiative encourages individuals, organizations, and businesses to address eye-health issues in their communities.

The work could also include developing a healthy vision month and an annual health awareness activity that highlights the importance of dilated eye exams. The winning firm will also provide assistance for a K-12 science education program that encourages interest in science and science careers, as well as developing strategies for enhancing NEI visibility.

The final solicitation seeks a firm that will provide communications support for the National Eye Institute's eye-health education program.

The scope of work on this contract involves developing public service campaigns that will target traditional and social media outlets. The winning firm will also create a program that allows for an interactive relationship between the NEI and other organizations. Interested firms have until August 6 to respond to the solicitation.

Ogilvy Public Relations is the incumbent on the first two accounts, and ICF Marco was the last agency to work on the third, said Jean Horrigan, director of media relations at NEI. She declined to release the budgets for the solicitations to ensure a competitive bidding process.

In April, the NIH said it was seeking communications support for two of its clearinghouses.

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