Fleishman launches group to engage Muslim consumers

KUALA LUMPUR, MALAYSIA: Fleishman-Hillard has launched a specialist offering for engaging Muslim consumers called Majlis.

KUALA LUMPUR, MALAYSIA: Fleishman-Hillard has launched a specialist offering for engaging Muslim consumers called Majlis.

Named after an Arabic term for an assembly for dialogue, the group will work to empower corporations that are trying to reach Muslim consumers around the world.

Yusuf Hatia, MD of client services for Fleishman India, will also serve as Majlis lead.

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