Travel Alberta hires 5WPR

NEW YORK: Travel Alberta, the Canadian province's tourism marketing agency, has hired 5W Public Relations.

NEW YORK: Travel Alberta, the Canadian province's tourism marketing agency, has hired 5W Public Relations.

5WPR will focus on promoting its capital, Edmonton, and its sports, entertainment, and cultural activities. It will work on media relations, celebrity seeding, product integration, co-branded partnerships, and event support.

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