Tyson Foods holds review for digital work

SPRINGDALE, AR: Tyson Foods has invited agencies to participate in a review for a digital project.

SPRINGDALE, AR: Tyson Foods has invited agencies to participate in a review for a digital project.

The review involves various digital marketing firms, said Worth Sparkman, manager of PR at Tyson. He said the company is not seeking an AOR via the review, but is looking for help with “project work.”

Worth declined to give specific details about the company's expectations or the project itself.

Earlier this month, Tyson selected Fleishman-Hillard as global AOR for integrated corporate communications following an RFP involving 10 agencies. Fleishman's responsibilities include thought leadership and consumer and retail relations, as well as social media and digital work. 

Tyson, which was founded in 1935, beat analyst estimates in the second quarter of 2012, reporting a 3% increase in sales compared with the same period in the previous year. 

The company will report its third-quarter earnings on August 5. While most analysts are predicting it will improve on its profit, year-over-year, some are skeptical because of droughts in the Midwest causing higher grain prices. 

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