General Mills' Zimprich to leave in marcomms restructure

MINNEAPOLIS: General Mills' director of brand PR Greg Zimprich, who has worked at the company for 19 years, is exiting his role at the end of August as part of a restructure of the food giant's marketing and communications functions.

MINNEAPOLIS: General Mills' director of brand PR Greg Zimprich, who has worked at the company for 19 years, is exiting his role at the end of August as part of a restructure of the food giant's marketing and communications functions.

In May, General Mills announced a restructuring plan to save money for new products and innovations that includes cutting 850 jobs, half of which are in the company's Minneapolis headquarters. The marcomms restructure is part of this process.

Rudy Rodriguez, director of multicultural marketing at General Mills for more than nine years, is also leaving the company, PRWeek understands.

Zimprich held various marketing and communications roles at General Mills since 1993 and served in his most recent position at the company for the last seven years.

“Having been here for 19 years, I could have envisaged ending my career at General Mills, a company I love,” he said. “However, the chance to do something new is not unappealing.”

It is understood that, under the new structure, media relations will move into the corporate communications group, which is led by Tom Forsythe, General Mills' VP of corporate communications.

Zimprich's responsibilities around directing PR strategies for brands will stay in the marketing services division and be handled by Kristen Goldberg, who is being appointed to the new position of manager of brand PR from her previous role as integrated communications manager. Goldberg reports to director of media Vanessa Reed, who was recently given Zimprich's title of director of brand PR, putting her in a supervisory role for the division.

It is also believed Reed will report to VP of media Rick Hosfield, who reports to VP of advertising and media Doug Moore. Moore reports directly to General Mills SVP and CMO Mark Addicks, who has been with the company since 1988.

A spokeswoman for General Mills said: "We haven't announced any changes to our structure. Virtually all aspects of our function and structure are intact."

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