Safety agency seeks PR help for anti-drowning effort

SPOKANE, WASH: The National Institute for Occupational Safety and Health is seeking PR support for a public safety campaign that aims to reduce the number of men in Northwest fishing communities who die by drowing.

SPOKANE, WASH: The National Institute for Occupational Safety and Health is seeking PR support for a public safety campaign that aims to reduce the number of men in Northwest fishing communities who die by drowing.

The campaign aims to increase the use of personal flotation devices among fishermen in the Pacific Northwest. This community includes Alaska salmon fishermen, Bering Sea Aleutian Island crab fishermen, and West Coast Dungeness crab fishermen.

From 2000 to 2009, 155 fishermen drowned after falling overboard. None of them were wearing a flotation device.

“Although the drowning risk is high, most fishing industry workers do not wear personal flotation devices while on the deck of the vessel,” the RFP says.

There are currently no mandates by regulatory agencies for these workers to wear devices, though wearing one greatly increases the probability of survival.

The winning firm must develop a strategic communications campaign with targeted tactics and outputs for each group of fishermen. Campaign materials may include broadcast media ads or public service announcements, social media messages, or Web content.

The one-year contract is worth up to $150,000, an institute representative said. RFPs are due August 13. The National Institute for Occupational Safety and Health is a department of the Centers for Disease Control and Prevention.

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