Lowdown: Corporate social media growth

Twitter is the most popular social platform for corporations, but YouTube has seen the highest growth among Fortune Global 100 companies in the past year.

Twitter is the most popular social platform for corporations, but YouTube has seen the highest growth among Fortune Global 100 companies in the past year, according the Global Social Media Check-Up study from Burson-Marsteller and Visible Technologies. More than eight in 10 Fortune Global 100 companies have at least one Twitter account, and 79% have a branded YouTube channel, up almost 40% from last year. Nearly 48% of large global corporations are on Google+, and 25% are on Pinterest.

Source: Global Social Media Check-Up study, Burson-Marsteller and Visible Technologies

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