Industry standard bearers show PR is now a destination career

The month of August means a new 40 Under 40 list at PRWeek, or another chance to celebrate the brightest in-house and agency stars from the PR world.

The month of August means a new 40 Under 40 list at PRWeek, or another chance to celebrate the brightest in-house and agency stars from the PR world. It's an impossible task narrowing down this list from 300 applications, but the final honorees are a tribute to the breadth, depth, and potential of the communications industry.

We look forward to celebrating with the 40 - and their colleagues and peers - at a dinner that closes out PRWeek's high-profile annual conference in New York City on November 14. More information on this can be found on www.prweekus.com/conference.

PRWeek's 40 Under 40 list represents a mature communications environment where PR is increasingly recognized as a desirable, rewarding, and effective profession for the smartest of graduates. In Japan, where PRWeek linked up with Nissan to conduct our first roundtable in the country, the industry is still in its nascent stage.

PR courses in the world's third-largest economy are only now springing up at universities and communications must shake off its image as a stepping stone to more influential jobs rather than a destination career in its own right. The stellar group of PR pros PRWeek brought together at Nissan's global media center in Yokohama surely point the way to a brighter future.

One senior PR person who definitely represents an evolved state of the profession is this month's newsmaker, Bank of America's public policy and communications chief Jim Mahoney. Mahoney is guiding the bank through one of the worst reputational crises a business sector has encountered, and is pretty open about the challenges he has faced and continues to face.

Enjoy the issue - it's packed with great stuff.

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