UHealth hires AOR for brand building

MIAMI, FL: UHealth, the University of Miami Health System, has hired MGSCOMM to launch multimedia and multilingual campaigns to build brand awareness.

MIAMI, FL: UHealth, the University of Miami Health System, has hired MGSCOMM to launch multimedia and multilingual campaigns to build brand awareness.

The contract calls for the PR firm to specifically promote the health system's role in developing medical treatments and their use in patient care.

MGSCOMM will develop campaigns for UHealth's three hospitals — University of Miami Hospital, Sylvester Comprehensive Cancer Center, and Bascom Palmer Eye Institute, as well as the more than 30 outpatient facilities in Miami-Dade, Broward, Palm Beach, and Collier counties.

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