Video: David Tovar, Wal-Mart

PRWeek managing editor Gideon Fidelzeid speaks with David Tovar, VP of corporate comms at Wal-Mart, about the retail giant's global expansion, social media programs, and how its tagline "Save Money, Live Better" resonates with local consumers the world over.

PRWeek managing editor Gideon Fidelzeid speaks with David Tovar, VP of corporate comms at Wal-Mart, about the retail giant's global expansion, social media programs, and how its tagline “Save Money, Live Better” resonates with local consumers the world over.

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