Highway safety body seeks PR support

WASHINGTON: The National Highway Traffic Safety Administration is seeking a communications firm to provide assistance to its offices in the southern region of the US.

WASHINGTON: The National Highway Traffic Safety Administration is seeking a communications firm to provide assistance to its offices in the southern region of the US.

The region in question includes Louisiana, Mississippi, New Mexico, Oklahoma, Texas, and the Indian Nations. The winning firm will support seat belt and impaired driving program efforts as well as other highway safety programs, according to the RFP.

Scope of work includes developing a year-round communications plan, including media outreach priorities, drafting media advisories, press releases, and talking points.

The winning firm will also need to generate earned media and outreach for highway safety issues by setting up events and interviews, according to the RFP.

Finally, the successful agency must develop community, employer, and multicultural materials, including for African-American, Hispanic and Native American audiences. RFP responses are due by August 31.

Oklahoma-based Schatz Publishing Group has been the incumbent on the account for five years according to Sheree Lewis, a manager at the firm. She said her agency intends to bid on the project again.

A contracting officer for the federal highway agency declined to release the budget amounts for Schatz's contract or the RFP for competitive reasons. A press representative for the organization declined to comment.

The federal agency is part of the Department of Transportation. Its primary mission is to reduce deaths, injuries, and economic losses resulting from motor vehicle crashes.

The traffic agency hired the Ad Council for media services for a planned national public service campaign this past spring.

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