Pennsylvania Turnpike Commission picks two firms

HARRISBURG, PA: The Pennsylvania Turnpike Commission has hired Bravo Group and Spencer Advertising & Marketing to promote various programs, according to an award notice.

HARRISBURG, PA: The Pennsylvania Turnpike Commission has hired Bravo Group and Spencer Advertising & Marketing to promote various programs, according to an award notice.

The two firms won the accounts after submitting proposals for open-ended contracts with scopes including PR, communications consulting, advertising, and marketing. The budget for work conducted under the agreements is capped at $450,000, but that figure does not include ad placement.

The winning agencies will also be responsible for planning and executing event marketing and creating opportunities to engage customers at facilities such as service plazas, colleges, employment centers, and community events. The firms will also advise the commission on potential partnerships with public and private entities on joint marketing and co-branding opportunities.

The agency selections come as the commission has repeatedly raised fares in recent years. Late last month, the turnpike commission approved a rate hike that will amount to a 10% increase for cash-paying customers and a 2% increase for motorists who use E-ZPass. The rate changes will go into effect January 6, 2013. Legislation passed in 2007 obligates the commission to pay the state Department of Transportation $450 million annually, with the increasing fares helping to cover that payment.

Representatives from Spencer Advertising and the Turnpike Commission did not return a request for comment. A representative from Bravo Group deferred comment about the contract.

Earlier this year, Delaware's Office of Highway Safety has hired Aloysius Butler & Clark to promote community outreach campaigns.

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