Obama, Romney turn to new messages in Colorado, Iowa

This week, President Barack Obama broke away from his go-to talking points about Mitt Romney's private capital background and shifted his focus to securing support from women.

This week, President Barack Obama broke away from his go-to talking points about Mitt Romney's private capital background and shifted his focus to securing support from women.

During a Wednesday stop in Colorado, Obama highlighted the contraceptive coverage benefits of the Affordable Care Act. To strengthen his message, Sandra Fluke joined him on stage. The Georgetown University law student gained notoriety earlier this year after radio host Rush Limbaugh called her a “slut” because she spoke out on the need for Catholic universities to provide contraceptive coverage.

During the event, he warned that Romney would strike down the benefit if elected.  

“He said he would take the Affordable Care Act and kill it dead -- on the first day of his presidency. Kill it dead,” Obama said.

The stop was an important one for Obama's campaign. Women made up almost 53% of the swing state's active voters as of the end of last month.

Meanwhile, in Iowa, Romney continued with the messaging strategy he started earlier this week that Obama is trying to cut out the Welfare to Work provisions of Welfare Reform legislation passed in the 1990s.

“When it comes to the spirit of America, I want to restore the spirit of independence. I do not want to install a spirit of dependence on government,” he said.

The visit to the state proved financially fruitful for the presumptive Republican nominee. He hosted the biggest fundraiser in the state's history, bringing in between $1.8 and $2 million during a Des Moines event.

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