RALEIGH, NC: Sports Endeavors' Eurosport/Soccer.com retail brand has selected French/West/Vaughan as its brand and creative agency following a review.
The agency will create multimedia brand strategy campaigns for the company, leveraging the Soccer.com website, the Eurosport catalog, online marketing efforts, and broadcast outlets. French/West/Vaughan will work with Sports Endeavors to raise awareness of the brand around the world.
Eurosport/Soccer.com, a grassroots soccer and apparel provider, chose the firm because of its experience and strategic thinking, according to a statement.
French/West/Vaughan reported revenue of $13.3 million for 2011, a drop of 2% compared with the prior year.