Zing creates corporate comms consultancy

NEW YORK: PR and marcomms agency Zing has spun off its corporate communications business into a global consultancy unit called McEwen McMahon.

NEW YORK: PR and marcomms agency Zing has spun off its corporate communications business into a global consultancy unit called McEwen McMahon.

The new unit, named after Zing USA president and CEO Robert McEwen and global chair Preya McMahon, will offer corporate communications, crisis and issues, and reputation management services. Zing will remain a consumer-focused brand.

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