South Dakota seeks agency to boost foster families

PIERRE, SD: South Dakota's child protection division is looking for a firm to execute a statewide campaign for foster care recruitment.

PIERRE, SD: South Dakota's child protection division is looking for a firm to execute a statewide campaign for foster care recruitment.

The group, a part of the state's Department of Social Services, noted in an RFP that there are approximately 1,000 children in foster care from public, private, and tribal agencies in the state. More foster families are required to meet the needs of youth in the state, especially families who will support and care for teenagers, sibling groups, medically fragile children, as well as Native American youth.

“The department…continually tries to keep children in their communities as often as possible,” said Kristin Kellar, communications director at the South Dakota Department of Social Services, via email. “Using an…agency will help the department execute an intense and targeted campaign to accomplish that goal in an effective and timely manner.”

The account has no incumbent, she added.

The work will target a number of communities in the state, including Rapid City and Sioux Falls.

The winning firm will use Linda Daugaard, the state's first lady, as its campaign spokesperson. It will also be required to identify and recommend appropriate target audiences, media, and tactics to align with the goals of the campaign. The winning agency will work with state staffers on PR initiatives including event planning and coordination.

Responses to the RFP are due September 7, and a decision is expected October 12. The account's budget is as high as $150,000. The anticipated length of the contract is seven months, beginning in October.

Earlier this month, the South Dakota Tourism Department hired Lawrence & Schiller and MMGY Global to promote the state. The two contracts are worth up to $7.5 million combined.

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