Michelin retains Ruder Finn for China work

NEW YORK: Michelin has renewed its retainer with Ruder Finn in China for the 15th consecutive year.

NEW YORK: Michelin has renewed its retainer with Ruder Finn in China for the 15th consecutive year.

The relationship between Ruder Finn and the tire manufacturer began in 1998 with an event staged on the Great Wall. In the decade and a half since, the company has expanded its work with Ruder Finn in China from preliminary media assignments to CSR, product launches, corporate positioning, and issues management.  

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