M Booth emphasizes visual social content

NEW YORK: M Booth has unveiled "Framed," a social media approach aimed at helping clients create visual content that tells brand stories and engages audiences in the digital space.

NEW YORK: M Booth has unveiled “Framed,” a social media approach aimed at helping clients create visual content that tells brand stories and engages audiences in the digital space. 

The Next Fifteen agency's FirstWord Digital team will house Framed and will work with clients to develop visual and sharable content such as infographics and videos to help brands emotionally connect with audiences in social media.

Framed, which was in development for about three months, was created with analytics company Simply Measured, which helped M Booth gauge the top 10 brand communities on social media in March and April. 

Simply Measured declined to release the names of the top 10 brands on social media.

“The main goal is to continue to innovate for our clients and continue to bring them offerings that help them engage their communities,” said Josh Rosenberg, SVP and director of M Booth's FirstWord Digital team. 

Using Simply Measured's analytics tools, M Booth found that visual content is more shared and engaging on social media networks than other posts. Photos receive twice as many “likes” as text posts, and videos are shared 12 times more than a combination of links and text posts, according to the measurements.

The research also indicated that 42% of all posts on Tumblr are photos, and 100 million users per week share YouTube videos on other social platforms. 

M Booth has served as AOR for check in-based social network Foursquare since February. The agency saw year-over-year revenue growth of 12% in 2011 to $14.1 million.

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