WebMD brings on Weber for media relations help

NEW YORK: Health and medical information website WebMD has hired Weber Shandwick for project work for the rest of 2012.

NEW YORK: Health and medical information website WebMD has hired Weber Shandwick for project work for the rest of 2012. 

The agency was initially selected for a few small projects in January, but then approached again for additional work in June, said Kate Hahn, executive director of corporate communications at WebMD. 

Hahn declined to give specific details about the project work, but said the medical information site has “a lot of new products in the pipeline” and Weber has helped it with media relations. 

Rebecca Loehr, SVP at Weber, said in an emailed statement that the firm is “thrilled” to be working with WebMD.

The company also hired Coyne PR for communications work last year.

WebMD reported a 20% decrease in revenue to $112.7 million in the second quarter of 2012, compared with the same period of 2011.  

In January, the website launched an app for Apple products called WebMD Baby that provides parents with doctor-approved health information about toddlers and newborns. Earlier this month, WebMD launched a corresponding app for Android devices.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.