WASHINGTON: The Veterans Health Administration is searching for a firm to launch a campaign promoting its Health Informatics Initiative, which will update how it develops and reads electronic medical records.
The winning firm will be tasked with identifying campaign requirements and tracking metrics, according to the RFP. The goal of the Health Informatics Initiative is to improve healthcare delivery to veterans by revamping the VHA's clinical information systems, communications, and patient care.
“This future will be patient-centered, nimble, and mission-oriented, allowing collaboration between developers and clinicians, as well as among [the Department of Veterans Affairs], VHA, private entities, and communities of care,” the RFP said.
The selected agency will also develop a media relations plan including messaging, calendar, database, and products development. Internal outreach efforts will include co-developing materials such as fact sheets, branded collateral, and other materials.
This is a new project with no incumbent, according to an RFP Q&A document. The contract will last one year, with the option for a second year. Responses to the RFP are due August 31. The federal agency declined to release a budget until it awards a contract.
A VA representative did not return a request for comment about the document.
The government department is also searching for a firm to support its “VBA Transformation” effort. The multi-faceted initiative involves staff development, processes, and technology with the goal of eliminating the increasing disability claims backlog by 2015.