Federal volunteerism agency hires two firms to promote Senior Corps

WASHINGTON: The Corporation for National and Community Service is working with the August Jackson Company and GMMB to bolster its Senior Corps volunteer program.

WASHINGTON: The Corporation for National and Community Service is working with the August Jackson Company and GMMB to bolster its Senior Corps volunteer program.

Senior Corps programs help people 55 and older tutor and mentor children and youth with special or exceptional needs, transport elderly citizens to appointments, assist survivors of natural disasters, and counsel veterans.

Four recently signed contracts with August Jackson and GMMB are worth more than $733,000 combined. The Corporation for National and Community Service contends the economic benefit of the program is in the tens of billions of dollars. However, the number of volunteers has dropped from more than 500,000 in 2007 to more than 300,000 as of this May.

Under the first of the four contracts, August Jackson will provide Senior Corps grantees with technical training and support to boost awareness of their programs. It will also develop resource materials and training webinars, according to Samantha Jo Warfield, strategic coordinator at the community service organization.

The firm will also help with other projects, such as increasing general public awareness about the impact Americans age 55 and older are making in communities across the country. It will also work to recruit more seniors to volunteering and service.

“The work will share how nonprofits and community organizations can harness the skills and experience of Senior Corps volunteers to increase their organization's capacity,” Warfield said.

August Jackson will also perform outreach to potential grantees of Senior Corps funds because some “grants are now subject to a competitive process for the first time in Senior Corps history,” she said.  

GMMB is also tasked with increasing awareness of the contributions of Senior Corps volunteers and the Senior Corps program itself.

“[The contract] provides grantees with tools and training to engage stakeholders, recruit volunteers, and leverage partnerships with other federal agencies to bring older Americans into service,” Warfield said.

Representatives from both GMMB and August Jackson did not return requests for comment.

In May, the Corporation for National and Community Service hired GMMB for a separate contract promoting Senior Corps. The firm was tasked with creating a digital strategy and recruitment collateral to support the “FEMA Corps” initiative, as well as implementing an AmeriCorps social media strategy to engage members and alumni.

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