Audio giant Dolby begins PR agency search

SAN FRANCISCO: Sound technology company Dolby Laboratories has issued an RFP for an agency partner.

SAN FRANCISCO: Sound technology company Dolby Laboratories has issued an RFP for an agency partner.  

The San Francisco-based business is in the early stages of its Americas agency review, said Joshua Gershman, global PR manager at Dolby. He declined to comment further on the RFP process, but confirmed that Hill+Knowlton Strategies is the company's incumbent firm.

H+K was appointed AOR in August 2010, leading a global PR campaign for Dolby's products. Five agencies competed for the account at that time, which was in the seven-figure range. 

Dolby said then that it was looking for an agency with extensive international reach. H+K beat out five other agencies in the two-round RFP process.

The agency confirmed that its San Francisco office manages the Dolby account, but declined further comment.

Earlier this month, Dolby reported a decline in profit of 17% in its fiscal third quarter of 2012 to $51.5 million, compared with the previous year. The company attributed the slump to lower revenue, which dropped 5% to $207.9 million in Q3 compared with the previous year.

Dolby, which creates sound technologies for cinemas, professional recording studios, video games, DVDs, and mobile media, was founded in 1965 in Great Britain by American engineer Ray Dolby. 

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