MIAMI: Republica has hired former Public Relations Society of America chair Rosanna Fiske as EVP and chief strategy officer, a newly created position at the firm.
Fiske will manage research and planning, account management, communications, content creation and engagement, and digital and media at the agency. She will also work to enhance client strategy alignment in the agency's advertising, digital, and communications functions.
Fiske most recently served as director of the master's program in global strategic communications at Florida International University and as a professor in the advertising and PR department there.
She has also worked as partner and senior counsel at Communique Group/Rise Strategies, as well as VP at Ketchum. Fiske has counseled clients including Charles Schwab & Co., American Airlines, MCI, and Wells Fargo.
She also served as chair of the PRSA in 2011, and was the first Latina to do so.
Earlier this month, Republica named Ofelia San Pedro CFO. The agency's cofounder and CEO, Jorge Plasencia, was appointed chair of the board of directors of national civil rights group the National Council of La Raza in June.