Global reach of effective PR is epitomized on these pages

Just as with the PR industry in general, PRWeek is increasingly casting its net globally to bring you the most important and insightful content and analysis to help inform your work on a daily basis.

Just as with the PR industry in general, PRWeek is increasingly casting its net globally to bring you the most important and insightful content and analysis to help inform your work on a daily basis.

Recent roundtable discussions hosted in Cannes, France, and Yokohama, Japan, got the ball rolling. To view these discussions, see www.prweekus.com/roundtables.

September's issue takes it up a notch with a full market analysis of the PR scene in Latin America; an in-depth look at the biggest global CPG company, Procter & Gamble, as it turns 175 years old; and a fascinating insight in our Global-Local Roundtable – in association with Mitchell Communications Group – into how global companies operate in a way relevant to their disparate regional markets.

In addition, we profile the man behind communications at the largest privately supported nonprofit in the world – United Way Worldwide's Del Galloway, and we ask MSLGroup CEO Olivier Fleurot what a global agency network would look like if it was started from scratch today.

Next month's issue looks at some of the emerging PR markets from around the globe, and November features a special report on the burgeoning Asian communications diaspora.

What this content shows us is that there are certain universal truths behind the practice of effective PR, but always in the context of the unique cultural and business environments in individual markets.

PRWeek will continue to report on everything that matters in the US, while recognizing that the US operates in a global marketplace that cannot be ignored if we want to communicate effectively.

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