Macias launches own LGBT-focused marcomms firm

LOS ANGELES: Former Here Media EVP and GM Stephen Macias has formed Macias Media Group, a PR, marketing, and corporate communications firm focused on LGBT consumers

LOS ANGELES: Former Here Media EVP and GM Stephen Macias has formed Macias Media Group, a PR, marketing, and corporate communications firm focused on LGBT consumers. Based in Los Angeles, the agency will launch October 1.

Macias worked at Here Media for eight years, overseeing brands that served the LBGT community. Prior to that, he was entertainment media director for the Gay & Lesbian Alliance Against Defamation (GLAAD).

Macias Media Group will serve as the PR and marketing AOR for Here Media, developing strategies and social media initiatives for brands including The Advocate, OUT, Out Traveler, HIV Plus, Here TV, and Gay.com.

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