Ganz taps Child's Play for game launch PR help

WOODBRIDGE, ONTARIO: Toy and game manufacturer Ganz has selected Child's Play Communications as its agency partner for an upcoming game launch.

WOODBRIDGE, ONTARIO: Toy and game manufacturer Ganz has selected Child's Play Communications as its agency partner for an upcoming game launch.

The company, which is best known for its Webkinz web-enabled stuffed animal collection, has engaged Child's Play to work on traditional media and blogger outreach for the launch of the Tail Towns Friends Facebook game. The online game allows users to interact with characters and follow a virtual soap opera-like storyline.  

Child's Play will work with Ganz to raise awareness of the game and the parent brand and reach Tail Towns' target demographic of women. 

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