Sony's Seybold joins Tapjoy as communications VP

SAN FRANCISCO: Mobile advertising platform Tapjoy has appointed Sony Computer Entertainment senior director Patrick Seybold VP of global communications and marketing partnerships.

SAN FRANCISCO: Mobile advertising platform Tapjoy has appointed Sony Computer Entertainment senior director Patrick Seybold VP of global communications and marketing partnerships. 

Seybold, who has held various communications positions at both Sony Computer Entertainment and Sony Network Entertainment since 2001, will spearhead Tapjoy's global communications initiatives, social media efforts, and marketing partnerships. 

Most recently, Seybold served as senior director of media, brand alliances and partnerships, and activation and social media at Sony Computer Entertainment for six months. Before that, he worked at Sony Network Entertainment in the role of social media and corporate communications senior director from September 2010 to May 2012. 

Prior to Sony, Seybold began his career at Blanc & Otus Public Relations.

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