Text 100 streamlines global leadership team

NEW YORK: Text 100 has reshuffled its leadership team to make the agency more digitally focused, naming three regional directors in the process.

NEW YORK: Text 100 has reshuffled its leadership team to make the agency more digitally focused, naming three regional directors in the process.

The Next Fifteen agency's EMEA regional director, Rowan Benecke, will move to North America to take over the same role here, based in New York. He has also worked as the firm's regional director in Asia-Pacific, GM and VP at Waggener Edstrom, and SVP at Zeno Group.

Scott Friedman, current North American regional director, will leave the agency at the end of this month.

The firm earned 36% of its revenue in the US in its 2012 fiscal year, compared with 34% in EMEA, and 30% in Asia-Pacific.

In the Asia-Pacific region, Anne Costello will take over as regional director, leading all business there. She previously shared the role with Stephen Murphy, who will leave the firm at the end of November. Both Murphy and Friedman are exiting the agency to pursue other career opportunities, said Aedhmar Hynes, Text 100 CEO.

Costello previously served as regional director for South Asia and SVP, among other roles at Text 100.

The firm also named Cecile Missildine EMEA regional director. She previously served as a managing consultant in Paris, oversaw business operations for Text100's Northern Europe offices, and led the firm's France and Benelux offices.

Sarah MacKenzie will be promoted to EVP in EMEA when she returns from maternity leave in October. She previously served as EMEA North regional director, overseeing offices in London, Stockholm, and Copenhagen.

The firm has also moved two executives to roles focused on digital. It transferred Jeremy Woolf, global digital practice lead, from Hong Kong to New York, and it hired Peter DiBart, former SVP and group creative director for digital at Edelman, to serve as digital practice lead for North America.

“We are putting more emphasis on hiring this kind of talent, and putting it in the US market,” said Hynes.

The firm has also established digital design and content hubs in offices in Germany and Malaysia to support clients with design, content generation, and distribution. 

Text 100, which recently won business from Staples Advantage and a global account from Vodafone, reported a 2011 US revenue increase of nearly 21%, compared with 2010, to $17.5 million. It saw $50.2 million in revenue globally.

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